HEIC vs JPG: iPhone photos and compatibility
HEIC (HEIF) is Apple's efficient default for iPhone photos. JPG opens on virtually every device, which is why sharing often requires conversion.
| HEIC | JPG | |
|---|---|---|
| Compression | Very efficient | Standard JPEG |
| Quality | Excellent at small size | Good, widely understood |
| Compatibility | Apple-first, growing elsewhere | Universal |
| Best for | Storage on iPhone | Sharing, web, Windows apps |
Verdict
Keep HEIC on your phone for space. Convert to JPG before uploading to sites, social media or Windows tools that reject HEIC.